Hashem Restaurent Case Study

Hashem Restaurant’s campaign centered around its powerful legacy of “Weaving History, Culture, and Shared Moments Since 1956.” As one of Amman’s most iconic establishments, the campaign focused on reinforcing Hashem’s deep connection with the city’s heritage. Through nostalgic visuals of Amman’s vibrant streets, the campaign invited customers to relive the shared history and cultural significance that Hashem has provided for generations. Each campaign element reflected Hashem’s role as more than just a restaurant, but a place where families and friends gather to create memories over delicious, traditional meals. The simple yet profound message emphasized the restaurant’s enduring presence in Jordan’s culinary landscape, highlighting the blend of tradition and modernity that continues to attract both locals and visitors. By tapping into its rich history and cultural relevance, the campaign successfully reinforced Hashem’s identity as a cherished community institution, synonymous with authentic flavors and memorable experiences.