IHG Hotels Case Study
Brief
Voco Hotel, based in KSA, crafted a captivating campaign that celebrated their exceptional guest experience. Focusing on personalized service, luxurious accommodations, and engaging activities, the campaign spoke to discerning travelers seeking more than just a stay—they sought a memorable journey. Each element of the campaign reflected the hotel’s commitment to elevating brand awareness while outshining competitors. The content strategy revolved around showcasing the morning wake-up moment at Voco as a reflection of the joy and positivity guests experienced the day before. Through visually compelling stories, guest testimonials, and inspirational insights, we emphasized the emotional connection Voco fostered with its guests. By highlighting the hotel’s ability to create lasting memories, we inspired travelers to choose Voco for their next unforgettable stay, waking up with contentment and excitement. This campaign successfully transformed how consumers viewed Voco, strengthening its distinction in a competitive market.