Indomie Iraq Case Study

Indomie-Iraq’s social media campaign highlighted the message of “More size, same price” by creatively designing the cup to look larger than life, as if it were spilling out of the social media post. This design choice emphasized the new Jambo size, showcasing Indomie’s commitment to offering greater value while maintaining an affordable price point. The oversized cup was both a visual and emotional statement, cleverly spotlighting the increased portion of Indomie’s beloved vegetable flavor. By making the cup appear to extend beyond the borders of the post, the campaign effectively communicated the excitement of the upgrade, visually engaging the audience and reinforcing the message that consumers are receiving even more. This approach resonated with budget-conscious families and individuals seeking a convenient, satisfying meal. The bold, fun presentation helped solidify Indomie’s reputation as a brand that consistently delivers both value and taste, with an exciting and memorable twist in its advertising approach.