Al Mashrek Case Study

Kraft’s Ramadan campaign centered around the theme of creating unforgettable moments with family during the holy month. By positioning Kraft’s cheese and cream as the essential ingredients for traditional Ramadan dishes, the campaign tapped into the emotional connection between food and family gatherings. Each campaign post became a cultural statement that fueled engagement and strengthened Kraft’s identity as the go-to choice for mothers and homemakers. The powerful use of heartwarming visuals highlighted the joy of preparing and sharing meals made with Kraft, reflecting the warmth and togetherness of Ramadan. Through social media boosting, Kraft expanded the reach of the campaign beyond its organic followers, targeting homemakers and families across key demographics. This strategy amplified the campaign’s impact, increasing engagement and driving awareness. By focusing on the role of Kraft products in elevating family meals, the campaign successfully built brand loyalty and reinforced Kraft as a cherished part of every family’s Ramadan traditions.