RHAS Case Study





Brief
The Royal Health Awareness Society launched a powerful social media campaign addressing the critical issue of violence against children by parents. The campaign aimed to convince parents that violence was not an ideal method of education, promoting non-violent parenting practices that foster nurturing and respectful environments. Through empathetic storytelling, the campaign depicted real-life situations from a child’s perspective, illustrating the harmful effects of violence on their mental and emotional well-being. Highly impactful visual content—ranging from videos and animations to illustrations—evoked empathy and forged a deep emotional connection with parents. Authentic testimonials from children who had experienced violence reinforced the importance of non-violent alternatives. Educational resources, such as infographics and guides, provided parents with valuable insights into the long-term consequences of violence and encouraged nurturing approaches. This campaign successfully sparked conversations, empowering parents to adopt positive parenting practices that led to healthier, happier children.

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