Thrifty Case Study

Thrifty Car Rental Jordan’s social media campaign embraced the message “Enjoy The Trip,” perfectly aligning with Thrifty’s mission to deliver reliable, affordable, and enjoyable travel experiences for all customers. The visual captured the essence of freedom, adventure, and exploration by showcasing a driver navigating the breathtaking desert landscape of Jordan, with a view reminiscent of Wadi Rum, one of Jordan’s most iconic landmarks. The campaign invited customers to immerse themselves in the natural beauty of Jordan, offering them the chance to enjoy every trip, big or small, with the convenience of Thrifty’s reliable vehicles.

By focusing on Jordan’s rich landscapes and adventure opportunities, the campaign localized Thrifty’s global vision of making every journey both accessible and unforgettable. The message emphasized that with Thrifty, customers don’t just rent a car—they unlock the freedom to explore Jordan’s hidden gems at their own pace, enjoying every moment along the way. Thrifty Jordan positioned itself as the trusted partner for travelers seeking affordable, flexible, and memorable trips. ​​