Tohfa Case Study

Brief

Tohfa Rice, a renowned Jordanian brand, embarked on a mission to overcome fierce competition in the local market by launching an engaging social media campaign. By emphasizing Tohfa’s unique quality, affordability, and versatility, we crafted a campaign that connected with millennials, a group passionate about cooking traditional local dishes. The content strategy was centered around positioning Tohfa Rice as the secret ingredient to achieving their culinary dreams. Visually captivating content showcased the creativity of millennials in the kitchen, highlighting their innovative recipes and mouth-watering dishes using Tohfa Rice. By promoting user-generated content, the campaign fostered a strong sense of community, inspiring others to share their cooking journeys. Through engaging visuals and delicious food content, we successfully elevated Tohfa Rice’s reputation as the go-to choice for aspiring home chefs. This approach not only drove awareness and encouraged product trials but also built a loyal, enthusiastic customer base eager to showcase their creativity in the kitchen.

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