Zaity Case Study

Brief

Zaiti’s “Can you hear it?” Social Media campaign smartly leveraged the power of sound, to create a sensory-driven experience that immediately connected with audiences. The sizzle of frying in Zaiti oil became the focal point, tapping into the natural association between sound, taste, and anticipation. By using the phrase (Can you hear it?), Zaiti challenged consumers to actively engage their senses, allowing the sound of frying to evoke memories of delicious home-cooked meals. This strategy emphasized Zaiti as more than just a cooking oil—it was positioned as the essential element that brings out the flavor and joy in every dish. By aligning the sensory experience with quality and taste, the campaign successfully triggered emotional connections, elevating Zaiti’s brand status as the go-to oil for creating perfectly crispy, flavorful meals that delight the entire family. ​​

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Followers Growth

Total Imression

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Engagement Rate

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Followers Growth

Followers Growth