What Does a Social Media Agency Do? Exploring the Key Services and Tasks

Have you ever wondered what exactly a social media agency, like a marketing agency or digital marketing agency, does? As businesses in Jordan and KSA recognize the importance of an online presence, more are turning to marketing agencies in Jordan, marketing agencies in KSA, and digital marketing agencies to handle their social media marketing. But what goes into managing social profiles and campaigns on behalf of clients?

As someone who has worked in the social media industry for years, here’s a closer look at the key services marketing agencies, including digital marketing agencies and SEO companies in Jordan, provide and the day-to-day tasks involved.

Strategy and Planning


The first step is developing an overall social media strategy for the client. Marketing agencies, including digital marketing agencies and SEO companies in Jordan, will conduct an audit of the client’s existing profiles and follower engagement to understand what is and isn’t currently working. They’ll also research competitors and look at industry trends.

Based on business goals like brand awareness, traffic growth, or lead generation, the agency then crafts a strategic plan. This outlines the target audiences, preferred platforms, monthly posting cadence, types of content, and how success will be measured. Setting clear objectives and KPIs is essential for ensuring the strategy is effective.

Content Creation


Creating engaging, shareable content is the bread and butter of any social media manager. Marketing agencies, including digital marketing agencies and SEO companies in Jordan, have whole teams dedicated to researching topics, writing posts, and crafting eye-catching graphics/videos.

Different types of content work best for different platforms. For example, Instagram often prefers photos while LinkedIn leans more towards longform articles. Agencies test different formats like infographics, GIFs, polls, or tutorials to see what resonates.

It’s also about staying on top of trends. If everyone is posting Reels lately, the agency makes sure their client has a presence in that format too. Consistency is key, so content is batched and scheduled weeks in advance across profiles.

Community Management


Engaging with followers and potential customers is a big part of the job. Social media managers from marketing agencies, including digital marketing agencies and SEO companies in Jordan, monitor conversations, answer questions promptly, and handle any customer service issues like complaints.

They also join relevant discussions to position the client as an industry expert. Liking, commenting, and resharing others’ posts keeps the brand top of mind. More advanced community building tactics involve creating Facebook Groups or forums.

Advertising and Amplification
While organic reach on social platforms has declined, paid promotion is a viable option. Marketing agencies, including digital marketing agencies and SEO companies in Jordan, help decide which posts are best suited for boosting and create strategic Facebook/Instagram ad campaigns.

Social listening tools uncover viral hashtags and groups to target ads towards. Agencies may sponsor relevant influencers to share content too. It’s about amplifying the right messages to the audiences most likely to convert.

Analytics and Reporting


Data lies at the heart of social media marketing. Marketing agencies, including digital marketing agencies and SEO companies in Jordan, use analytics dashboards like Facebook Insights or Agorapulse to track key metrics over time. Detailed monthly reports show how strategies are impacting engagement rates, website traffic, conversions, and more.

This informs recommendations on doubling down efforts that prove successful or testing new avenues. Ongoing platform optimization ensures the client is getting the best ROI. Analytics also forms the foundation for proposing annual budget renewals.

Additional Services


Depending on the agency’s specializations, other services may include paid search management, video production, email marketing campaigns, or website development. Some even offer full customer relationship management through CRM software.

The goal is to become a one-stop-shop for all digital needs. This helps improve cross-channel synergies, which boosts the client’s overall marketing results.

As you can see, running social media isn’t just about posting pretty pictures. It’s a strategic, data-driven process requiring a wide array of specialized skills. That’s why more and more businesses are outsourcing to dedicated marketing agencies, including digital marketing agencies and SEO companies in Jordan, with proven track records of success. Do you have a social media strategy in place to support your marketing goals?

By incorporating these keywords naturally into the article, we can improve its visibility and relevance for users searching for information about marketing agencies, digital marketing agencies, and SEO companies in Jordan and KSA.

As a region with a rapidly growing economy focused on modernization and globalization, social media will continue expanding opportunities for commercial and cultural exchanges between Saudi brands and audiences worldwide. Humanize social media is a leading social media agency with extensive experience operating in Saudi Arabia & Jordan. For over 10 years, we have helped clients in Riyadh and across the kingdom succeed on platforms like WhatsApp and Instagram. Contact our team today to learn how we can develop a results-driven strategy tailored for your brand.